Sales & Marketing

Market Research Analyst

Turns market and consumer data into actionable business insight.

AI displacement risk 60% Medium

Average salary $67,000

Salary trend ↗ Rising

Why this risk score

AI automates survey coding, data cleaning, and first-pass analysis and summaries, but framing questions and interpreting nuance for decisions stay human. Analysts cover far more data.

Core tasks

Survey design
Data collection
Statistical analysis
Competitive research
Trend identification
Report writing

Outlook

Data processing automates; value concentrates in problem framing, interpretation, and translating findings into strategy.

Skills to build now

Specialist Skills Intermediate

Data Analysis

Validating AI-generated results and turning them into decisions. A classic skill that gains value in the AI era.

Market value High ~120h to learn

AI Skills Beginner

AI Fluency

The foundational skill everyone needs, regardless of role. Whether you can build AI into daily work decides your productivity.

Market value High ~40h to learn

Core Skills Intermediate

Critical Thinking & Judgment

The ability to question AI output, spot errors, and decide. As AI does more, human judgment becomes the scarce asset.

Market value High ~150h to learn

Recommended AI tools for this job

General AI Chat Beginner

ChatGPT

OpenAI's conversational AI. A versatile first pick for writing, summarizing, ideation, and analysis.

Free / Go $8 / Plus $20 / Pro from $100 per month Free plan

General AI Chat Beginner

Claude

Anthropic's conversational AI. Strong at long-context reading, writing quality, and coding — a reliable work companion.

Free / Pro $20 / Max from $100 per month Free plan

Spreadsheets & Analysis Beginner

Microsoft Copilot (Excel)

Generate formulas, analyze, and visualize in Excel using natural language. Lifts data-work productivity.

Included with Microsoft 365 Copilot ($30 per user/month add-on) Paid only

Frequently asked questions

Will AI replace Market Research Analysts?

Partly — some tasks will be automated while others stay human. AI automates survey coding, data cleaning, and first-pass analysis and summaries, but framing questions and interpreting nuance for decisions stay human. Analysts cover far more data.